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PR Newswire (U.S.)
Hispanicad.Com & Adnotas.Com Partner With The Ad Age Group
To Develop And Sell Custom Publishing Projects Dedicated To The Growing Hispanic Market
12 January 2005
NEW YORK, Jan. 12 /PRNewswire/ -- Advertising Age, the pre-eminent trade publication in the advertising and marketing industries has joined forces with Hispanicad.com & Adnotas.com, leaders in the Hispanic advertising and marketing industry, to form an exclusive partnership to develop and sell custom publishing sections dedicated to the Hispanic market, Jill Manee, VP and Publisher of The Ad Age Group announced today. The partnership's first project will be the 2005 Hispanic Fact Pact, which will be published in May.
"At Ad Age and AdAge.com, we believe in reporting on the Hispanic market as an integrated part of a client's overall communications plan, not isolating it. This partnership will help us to continue our growth and leadership position in the market," says Manee.
"Partnering with Ad Age to better serve our Puerto Rico and US Hispanic advertising, marketing, media and sales professionals reinforces the importance of our industry," says Eugenio (Gene) Bryan -- CEO of ADnotas.com and HispanicAd.com. "We believe that our partnership uniquely positions our combination of trade publications as leaders in delivering news, resources and access for our readers and advertisers."
Over the past 20 years, The Ad Age Group has taken a leading position in coverage of the growing multicultural marketing and media industries. In addition to dedicated news coverage of the Hispanic market Advertising Age has joined forces with the Association of Hispanic Advertising Agencies (AHAA) since 1999 to judge and present the annual Advertising Age Hispanic Creative Awards.
In 2004, The Ad Age Group published its first ever Hispanic Fact Pack and expanded its coverage of the Hispanic market even more by developing a new Hispanic Marketing section on AdAge.com. Most recently AdAge.com has launched Hispanic Alerts, which cover breaking news in this specialized market and which have already attracted an audience of over 9,500 industry executives.
About Advertising Age
Celebrating its 75th year, Advertising Age is the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 200,000 professionals each week. The Ad Age Group encompasses print and online products, including Advertising Age (both print and digital editions), AdAge.com, Point, Creativity, AdCritic.com, Madison + Vine and American Demographics.
Since its launch in February 1999, HispanicAd.com ( http://www.hispanicad.com/ ) is the US Hispanic Market's leading advertising and media news trade journal in the targeting the advertising and media professional. A division of Hispanic Media Sales, Inc., HispanicAd.com offers daily news and updates, weekly articles, information on individuals and corporations that define the US Hispanic Market advertising industry, and a weekly newsletter to more than 10,000 subscribers weekly. HispanicAd.com also features reader forums, polls and other interactive opportunities.
Since its launch in June 2004, ADnotas.com ( http://www.adnotas.com/ ) is the leading advertising and media news trade journal in the Caribbean targeting the advertising, media and sales professional. A division of Adnotas, Inc., Adnotas.com offers daily news and updates, weekly articles, information on individuals and corporations that define the advertising industry in Puerto Rico, and a weekly newsletter to more than 4,500 subscribers weekly. ADnotas.com also features regular contests and reader forums, polls and other interactive opportunities.
Web site: http://www.hispanicad.com/http://www.adnotas.com/
CONTACT: Chiqui Cartagena, Business Development Director of CrainCommunications, +1-212-210-0156, firstname.lastname@example.org; or David Stearns of TheMarino Organization, +1-212-889-0808, +1-917-776-4602, email@example.com,both for Advertising Age