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Business Wire

Hispanics And Univision Make Huge Impact On Election Night; 8 Out Of 10 Spanish-Language Viewers Turned To Univision For Election Coverage

12 November 2004
Copyright © 2004 Business Wire. All rights reserved. 

MIAMI - (BUSINESS WIRE) - Nov. 12, 2004 - On November 2, Hispanics demonstrated their ever-increasing influence on the country's electoral and political landscape. And on that same night, 8 out of 10 Spanish-language television viewers turned to the Univision Network's (NYSE:UVN) "Noticiero Univision" - Hispanic America's number one news source - for comprehensive election coverage.

With nearly 3 million viewers, Univision posted tremendous advantages over Spanish-language competitor Telemundo with tune-ins of 250% more Hispanic Households, 311% more Adults 18-49 and 332% more Persons 2+ in head-to-head election coverage from 9-11 p.m. ET (Source: Nielsen Hispanic Television Index).

With as many as 9.6 million Hispanics going to the polls this year, this commanding voting block decidedly influenced the 2004 electoral outcome. Election night exit poll numbers show that as many as 44% of Hispanics supported President Bush and 53% Senator Kerry, representing a significant narrowing of the gap as compared to the 2000 Presidential election in which Bush garnered 35% of the Hispanic vote versus Vice President Gore's 62%. According to the NCLR (National Council of La Raza) and other organizations, this is clear confirmation that "Hispanics cannot be simplistically or accurately characterized as a core constituency for either party."

Considered by millions of Spanish speaking TV viewers as the most accurate and trustworthy news source in the U.S., the award-winning "Noticiero Univision" serves the needs of Hispanics in America by providing information that is vital to the community, as well as ensuring that the Hispanic voice is heard. Earlier this year, Univision joined forces with NALEO (The National Association of Latino Elected and Appointed Officials Educational Fund) to mobilize the Hispanic electorate. The efforts of organizations such as Univision and NALEO have resulted in the registration of 1.5 million Hispanic voters since the 2000 presidential elections.

As Hispanics continue to increase their voting strength nationwide, Univision News pledges its continued commitment to its loyal audience. "Noticiero Univision" can been seen nightly on the Univision Network at 6:30 p.m. ET (5:30 Central).

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit

Univision Network, Miami Cristina Romano, 305-463-4608

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