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PR Newswire (U.S.)

American Airlines Honored By Hispanic, Latin Trade and Hispanic Business Magazines Latina Style Also Honored American Earlier This Month

February 19, 2004
Copyright ©2004 PR Newswire Association LLC. All rights reserved.

FORT WORTH, Texas, Feb. 19 /PRNewswire-FirstCall/ -- American Airlines has been honored by four leading Hispanic publications this month -- Hispanic, Latin Trade, Hispanic Business and Latina Style.

-- Hispanic magazine has again named American and its parent company, AMR Corp. , to Hispanic's "Corporate 100" list of companies that provide the most opportunities for Hispanics. Information is available online at .

-- Latin Trade magazine readers again selected American Airlines as the best airline, voted the AAdvantage(R) program as best in its class, and chose the Sao Paulo Admirals Club lounge as one of the best VIP clubs in Latin America. The magazine, with a circulation of 400,000, conducted its annual survey among its readers who travel primarily on business to Latin America. Award details are available online at .

-- Hispanic Business magazine's January/February issue features Peter J. Dolara, American's senior vice president-Miami, Caribbean and Latin America, as one of the 2004 Corporate Elite Executives. Dolara is a 40-year AA veteran and is an important liaison with the Hispanic community for American. Hispanic Business magazine, with approximately 1 million readers, can be accessed online at .

-- Earlier this month, Latina Style magazine recognized American as the only airline on its list of the Top 50 Best Companies for Latinas to work for in the United States. The magazine has a readership of nearly 600,000. Award details are available online at .

"Being recognized by four top magazines like Hispanic, Latin Trade, Hispanic Business and Latina Style affirms that our innovative programs, welcoming service and outstanding executives help maintain American's place as the industry leader," said Debra Hunter Johnson, vice president-Human Resources. "Winning these four awards is very gratifying, but really not so surprising. Our employees are the best in the business, working hard every day to make American the first choice for everyone -- as an airline, as an employer, and as a business partner."

In its award description, Hispanic magazine specifically cited American's award-winning diversified supplier program, which since 1989 has provided minority- and women-owned businesses with opportunities to become competitive suppliers of products and services. American was also credited for having top-ranking Hispanics in senior management and a Hispanic member on the AMR board of directors.

The publication also cited American's Latin Employee Resource Group -- one of 14 such employee groups making up the AMR Diversity Advisory Council (DAC). Now in its 10th year, AMR's DAC is the oldest and most broadly inclusive corporate diversity council in the airline industry. Hispanic also recognized American's support to such groups as the National Council of La Raza and the Hispanic Association on Corporate Responsibility. LULAC and several other fine organizations are also supported by American.

Latin Trade readers recognized the AAdvantage(R) travel rewards program as best frequent flyer program for Latin American travelers. Through the AAdvantage program, they benefit from multiple opportunities to earn and redeem miles on American flights, through American's codeshare agreements with other leading airlines, and through American's global partners in the oneworld Alliance.

Latin Trade readers also named the Sao Paulo Admirals Club facility as one of the best VIP lounges in Latin America. They credited American's employees for making them feel at home and recognized the club as being both elegant and relaxing.

American Airlines is the top carrier to Latin America, Mexico and the Caribbean. The American and American Eagle Latin America/Mexico route system encompasses 34 destinations in 18 countries. American and regional carrier American Eagle serve 37 destinations in the Caribbean. American began service to Mexico some 62 years ago, and for more than 30 years has been the top airline to Puerto Rico and the Dominican Republic.

A variety of services are available to Spanish-speaking customers flying American and American Eagle. For customers originating in Latin America or Mexico, flight schedules and information are available on American's award winning Web site,, in Spanish -- -- and Portuguese -- .

American offers hotline phones at key airports that customers can use to reach American's Spanish reservations desk to assist them. (American Airlines Reservations can converse with customers in more than 40 languages.) At selected airports, gate information displays are shown in both English and Spanish. Multilingual employees can be recognized by their special nametags that clearly illustrate the languages they can speak. Boarding announcements in gate areas at many airports are provided in Spanish.

On board the aircraft, video safety briefings are narrated and subtitled in both English and Spanish. Customers onboard American flights to Latin America, Mexico and Spain will find NEXOS, the exclusive bimonthly Spanish and Portuguese language companion to the American Way in-flight magazine. In addition, all articles in Latitudes, American Eagle's in-flight magazine for Florida and the Caribbean, are presented in both English and Spanish.

American Airlines is the world's largest carrier. American, American Eagle and the AmericanConnection regional carriers serve more than 250 cities in over 40 countries with nearly 4,200 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site,, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld Alliance.


CONTACT: Tim Kincaid, Corporate Communications of American Airlines,+1-817-967-1577, or

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