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Hispanic Purchasing Power Up 11 Percent

U.S. Hispanic Buying Power Reaches $600 Billion

August 14, 2003
Copyright ©2003 Hispanic Business Inc. All rights reserved.
Copyright ©2003 HISPANIC PR WIRE. All rights reserved.

SANTA BARBARA, CA-(HISPANIC PR WIRE)--August 14, 2003--According to new estimates from HispanTelligence®, the research division of Hispanic Business Inc., publisher of Hispanic Business magazine, annual U.S. Hispanic purchasing power reached nearly $600 billion in the second quarter of 2003. That figure represents an increase of 11 percent over the previous year's purchasing power estimate of $540 billion. The new HispanTelligence calculations are based on the latest available statistics from the Bureau of Economic Analysis, the U.S. Census, and the Bureau of Labor Statistics.

Growth of the U.S. Hispanic population and increasing Hispanic employment, educational attainment, and income levels - which have narrowed the disposable-income differential between Hispanics and the overall U.S. population - are key factors accounting for the striking increase in Hispanic purchasing power. In the past 12 months, total U.S. disposable income grew from $7.8 trillion to $8.1 trillion - a 3.6 percent increase. U.S. Hispanic purchasing power now represents more than 7.4 percent of total U.S. purchasing power, compared with 6.9 percent last year.

U.S. Hispanic purchasing power ($B)

 Note: Research was conducted by Tabin Cosio, research supervisor, and Juan Solana, director of market research.

"Hispanic buying power is one of the many trends that HispanTelligence follows very closely," said Dr. Juan Solana, director of market research for HispanTelligence. "There was little doubt that the purchasing power of U.S. Hispanics - the country's largest minority group - would increase, but such a large rise during sluggish economic times was certainly unexpected."

The HispanTelligence study includes two different projections for future growth of U.S. Hispanic purchasing power. The first scenario is a linear projection based on the historical evolution of both total U.S. and U.S. Hispanic buying power. The second scenario takes into account the observed "catching-up" factor in Hispanic household income.

Currently, average household income among Hispanics is about three-fourths of that for the overall U.S. population, but Hispanics' income levels have been catching up rapidly as a result of improvements in their education, occupation, and employment levels. Together, the two scenarios delineate the potential span of U.S. Hispanic purchasing power in the coming years.

The complete HispanTelligence findings can be viewed online at

About Hispanic Business Inc.

Now in its 24th year, Hispanic Business Inc., based in Santa Barbara, California, is an award-winning publishing and information services company. Hispanic Business magazine, the nation's leading source of information for and about Hispanic professionals and entrepreneurs, is the company's flagship publication. Other products and educational services include SúperOnda magazine, Career Expos, the annual EOY (Entrepreneur of the Year) Awards Gala, and the Hispanic Business Board of Economists (BOE) U.S. Hispanic Economic Summit. For additional information, visit the company's Web site at

Hispanic Business® and HispanTelligence® are registered trademarks of Hispanic Business Inc. Other product and company names herein may be trademarks of their respective owners.


Hispanic Business, Inc.
Stephan West, 805-964-4554 x130

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