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GCI Puerto Rico, A New Subsidiary Of WING Latino Group
July 16, 2003
SAN JUAN, Puerto Rico - On July 16, 2003, Jackie Bird, president and CEO of WING Latino Group announced the formation of the new, independent public relations firm GCI Puerto Rico.
This announcement marks the creation of the Puerto Rican branch of GCI and the local entrance into the worldwide network of GCI services (Grey Communication International); the ninth largest public relations firm in the world. Both GCI and WING Latino Group form part of Grey Global Group, the sixth largest communications company worldwide.
"Our public relations department has been key in developing the integrated communication services our agency offers. It now evolves and becomes an independent firm, affiliated to GCI Group and the public relations subsidiary of WING Latino Group," mentioned Bird.
The new firm will enjoy the support of the resources of GCI Group. "Incorporating the Puerto Rican division into GCI has been fundamental for us since it is the first office we open in the Caribbean," mentioned Jeff Hunt, president of GCI Latin America and who was among the guests, as the announcement was made public. Hunt went on to comment, "The public relations industry in Puerto Rico is specialized and in development. Twelve of the 25 world's largest firms have offices or associates. We had to have a presence here as well."
The emphasis of GCI Puerto Rico and in line with GCI Group, will continue to be the strategic planning and measurement of public relation efforts. "Because we are intent on finding non traditional solutions for our clients we are adopting the measurement standards developed by GCI Group, that substantiate the impact public relations have in the activities of companies and in the achievement of their objectives and goals," indicated E. Tomas Dardet, APR, vice president and managing director of GCI Puerto Rico.
Dardet will continue to count on the support of his team, Marisa Vega Velez, account director; Jessica Pazos, account executive; Ivana Cruz, junior account executive; and account coordinators, Liana Julia and Zilaida Salgueiro. "Our team is well balanced because we have specialized personnel with experience in strategic planning, corporate, consumer products, health, pharmaceuticals, automobiles and banking. In addition, we have fresh new talent eager to contribute to the development of accounts," assured Dardet.
GCI Group is recognized worldwide as a specialist in areas such as health, consumer products and corporate affairs and is the ninth largest firm in the world, with over 50 offices in 27 countries and with more than 20 affiliates handling many of the most renowned brands and companies all over the globe. GCI Puerto Rico joins the Latin American region which also has offices in Mexico, Argentina, Chile, Brazil, Peru, Venezuela and Colombia and with headquarters in Texas, United States.
GCI Puerto Rico handles clients in the corporate arena, pharmaceuticals and consumer products among others. Their offices are located at 270 Munoz Rivera Avenue, third floor in the banking district of Hato Rey. Their telephone number is 787-999-6700.
Contact: E. Tomas Dardet, APR