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Associated Press Newswires
Puerto Rican Newspaper El Nuevo Dia Starting Orlando Edition
March 28, 2003
SAN JUAN, Puerto Rico (AP) - Puerto Rico's largest newspaper, El Nuevo Dia, announced plans Friday for a Spanish-language edition in Orlando, Florida, which has a large Puerto Rican population.
El Nuevo Dia Orlando will be on sale in Orlando and adjacent counties starting in August, according to an article in Friday's El Nuevo Dia.
"We have studied the market and we have decided that the moment has come to give the Hispanic and Puerto Rican community of Orlando a newspaper that is attentive to its needs and becomes the voice of that community," Antonio Luis Ferre Rangel, vice president of strategic planning for the Ferre Rangel Group, said in the article.
The newspaper, which is owned by the Ferre Rangel family, is the largest in the U.S. territory with a daily circulation of more than 204,000 and more than 241,000 on Sundays, said Luis Gautier, vice president of corporate relations.
The new Orlando edition will cost 50 cents and will appear daily Monday through Friday, Gautier said.
The Orlando Sentinel publishes a free weekly bilingual newspaper, El Sentinel, that is offered through home delivery and rack distribution. The area also has the free Spanish-language weekly, La Prensa.
Orlando has one of the quickest-growing Hispanic populations in the United States.
The 2000 U.S. census recorded more than 271,000 Hispanics in the metropolitan area, including the counties of Orange, Lake Osceola and Seminole. About half are Puerto Ricans, with the census reporting their population at about 140,000 in those counties.
The new edition will have a staff of 20 people, Gautier said. It will consist of 48 pages and will be printed near Orlando. The newspaper said it plans to start with an average circulation of 10,000 copies.
The main news articles in Spanish are to have an additional summary in English, the newspaper said.
Current senior vice president of circulation Jaime Segura has been appointed general manager in Orlando, while business editor Jose Maldonado has been named editorial director.