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PR Newswire

Budweiser to Sponsor Marc Anthony's 2002 Tour

'King Of Beers' to be First Tour Sponsor of Award-Winning Singer

April 29, 2002
Copyright © 2002
PR Newswire. All Rights Reserved.

ST. LOUIS -- Budweiser, the world's best selling beer, today announced plans to be presenting sponsor of Marc Anthony's 2002 Tour in the U.S. and Puerto Rico. The multi-platinum recording artist's 33-city/34-show tour begins July 6 in Boston.

The "King of Beers" will feature Anthony in new television and radio advertising for Budweiser, along with point-of-sale materials and promotional products supporting his 2002 Tour. Budweiser's first commercial starring Anthony, "Recording Studio," is scheduled to debut in June.

"Marc Anthony's tour headlines Budweiser's aggressive position in music to reach contemporary adult consumers," said Dan Hoffmann, director, Budweiser brand, Anheuser-Busch, Inc. "Marc is a music powerhouse that appeals to a diverse group of adult consumers. Budweiser will fully leverage this premier association with Marc to connect our brand to America's music fans and beer drinkers."

"I'm excited about this opportunity to have Budweiser support my 2002 tour," Marc Anthony said. "This is first time we have had a 'presenting sponsor' for our tour and I'm glad to be associated with the brand."

As presenting sponsor and exclusive alcohol sponsor, Budweiser will have signage featured at all concerts and will be featured on all tickets sold in the U.S. and Puerto Rico.

In addition, Budweiser will conduct club promotions in tour markets giving consumers the opportunity to win concert tickets and other tour merchandise.

Hailed as the "reigning king of salsa" by the New York Times, audiences are quite familiar with Marc Anthony. He earned multi-platinum status with his self-titled English language album, has starred on Broadway in Paul Simon's "The Capeman," and on the silver screen in Martin Scorsese's "Bringing Out the Dead." In addition, Anthony has been nominated for "Best Male Pop Vocal Performance" (1999) and in the same year won a Latin Grammy for "Song of the Year." He also received a Grammy nomination for "Best Pop Vocal Performance" (2000). Anthony's No. 1 hits from his Spanish-language salsa albums have established him as the world's top-selling salsa singer.

Budweiser, the world's best-selling beer, is brewed by Anheuser-Busch, Inc., the world's largest brewer.

CONTACT: Michelle Russell of Anheuser-Busch, Inc., +1-314-577-7222, , or Jennifer Nieman of Mark Anthony Prod. +1-212-274-0095, / 15:20 EDT

Contact: Michelle Russell of Anheuser-Busch, Inc., +1-314-577-7222, , or Jennifer Nieman of Mark Anthony Prod. +1-212-274-0095, / 15:20 EDT

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