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"I Love New York" Goes "Yo Quiero a Nueva York"
Forget Woody, Billy, Kevin and Ben and please welcome Marc
April 25, 2002
Starting Thursday, the 25-year-old "I Love New York" campaign takes a Latin twist as its first-ever Spanish language television commercial airs featuring salsero Marc Anthony in a new effort to help the city's tourism rebound following the Sept. 11 attacks.
"The ad reflects the tremendous impact of the Hispanic community on New York's economy, as well as on our culture," said New York State Governor George Pataki in a release. More than 35 million Hispanics live in the United States.
Spanish Harlem-born Marc Anthony will appear in the 60-second TV spots, which also have English-language versions, that will run through mid-May in 29 counties in the New York metropolitan area and in Miami, another city with a large Hispanic population.
In the spot, Marc Anthony walks on 116th Street and Lexington Avenue, the heart of El Barrio, as he talks fondly about typical Latino dishes like rice and beans and invites viewers to visit New York.
As he travels throughout the city he's mistaken for Puerto Rican pop idol Ricky Martin, and a cabby singing to Marc Anthony's hit "I need to know" playing on the radio does not believe it is the actual singer riding in his cab when he identifies himself.
Previous commercials of the campaign included director Woody Allen, funny man Billy Crystal, and actors Kevin Bacon and Ben Stiller.