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AARP Launches First Publication For 50+ Hispanic Community; Segunda Juventud - Second Youth for AARP Members
February 12, 2002
LOS ANGELES -- In one of the single largest launches in the history of the Hispanic publishing industry, AARP is introducing Segunda Juventud -- a quarterly, bilingual newspaper created specifically for Hispanics age 50 and over. A special evening event celebrating the premiere issue of Segunda Juventud will take place today at the House of Blues in West Hollywood, CA.
Translated as Second Youth, Segunda Juventud will be provided initially to 250,000 Hispanic AARP members in Texas, New York, California, Florida and Puerto Rico. The circulation is slated to more than double during 2002 as the Association expands its outreach to older Hispanics across the country.
AARP is no stranger to the Hispanic community. The 35 million-member service organization has worked extensively with leading Hispanic organizations, jointly conducting important research projects, sponsoring key community events and provided programs benefiting Hispanic community members.
"Launching Segunda Juventud is a great way of reaching Hispanics over 50 with information they can use. We look forward to the positive impact this publication will have on our members in California," Helen Russ, AARP CA acting state president.
Segunda Juventud is being produced and distributed by AARP Publications, which also publishes the award-winning Modern Maturity and My Generation magazines and the award-winning AARP Bulletin. For Segunda Juventud, AARP editors worked with editors and writers of La Opinion -- the Los Angeles-based Spanish-language newspaper and one of the largest Spanish-language publishing companies in the U.S. The premier issue of Segunda Juventud includes profiles of Hispanic community volunteers, an update on changing immigration laws, a health update on promising diabetes treatments and a piece of popular singer- songwriter Juan Gabriel.
"Segunda Juventud is dedicated to providing timely and accurate information on vital topics for this community," said AARP Publishing Director Martha Ramsey. "The publication will also keep readers up to date on important social issues and lifestyle trends and introduce them to fascinating people who are living and loving their Second Youth!"
Segunda Juventud is part of AARP's Hispanic Initiative -- an effort to reach out to growing numbers of Hispanics age 50 and over. According to the U.S. Bureau of Census, there are currently about five million Hispanics over age 50 in the U.S. and that number is expected to nearly triple over the next 25 years to 14.2 million.
AARP recently launched a series of television and radio ads designed to inform and increase awareness of AARP within the Hispanic community. Future AARP offerings will include products, services and information for Hispanics as well as bilingual advocacy and educational materials.
"We recognize that the United States is in the midst of a demographic revolution and that all organizations must broaden their appeal to Hispanic Americans," said AARP Board Member Charles Mendoza. "Segunda Juventud will play a major role by providing news and information of particular interest to this community."
AARP is a nonprofit, nonpartisan membership organization for people 50 and over. We provide information and resources; advocate on legislative, consumer, and legal issues; assist members to serve their communities; and offer a wide range of unique benefits, special products, and services for our members. These benefits include AARP Web place at www.aarp.org , Modern Maturity and My Generation magazines, and the monthly AARP Bulletin. Active in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP celebrates the attitude that age is just a number and life is what you make it.
For more information contact Charee Gillins of AARP: 1-213-637-2246.